portfolio
Colíria
client
Tais Araújo
year
2021
location
BA, BR
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We developed the name, concept and visual identity of the Taís brand, Colíria, an elegant, sensitive, original brand that inspires beauty and expression. Where she develops tiaras and unique pieces, made by human hands passionate about crafting, to inspire women in the true expression of themselves.
Subs. female for eye drops: informal meaning of beauty: eye drops To see better, to see life from a more positive, more beautiful perspective.
with lily
Subs. female for LÍRIO - The flower as a representation of the feminine and beauty. The lily with its ambiguous symbologies, both with purity and innocence and as sexuality, representing here the human complexity. As we have our lights and shadows and it is necessary to welcome and see beauty in all of our being.
Collyria means seeing the world with its multiple and beautiful colors. It is to sharpen the look to see beauty and wisdom in experiences and in life.
That's why we look for inspiration in the sun, the main source of light, necessary so that we can see the colors reflected in the objects, in addition to the symbology of rebirth, strength, beauty, vitality, love and power.
This entire project was designed so that this concept can be translated in different ways and that the brand's purpose, to inspire women to express themselves in an authentic and true way, becomes tangible in these details of visual communication.
The beauty and strength reflected by the beholder.
THE MIRROR
