portfolio
Caio Loesch
client
Caio Loesch
year
2021
location
MG, BR
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Visual identity
Caio Loesch is an artist, singer/songwriter and teacher of vocal technique. In this project we developed Caio's professional visual identity, with the aim of conveying his artistic and technical side, creating an elegant, modern and at the same time creative and accessible brand.
The symbol was created to facilitate applications, especially in digital media, along with a logo with an elegant typography that is easy to apply and readable. The symbol, with the initial "C" mirrored, bringing the idea of sound waves, also reminds us of the tree that brings the symbology of knowledge.
The elements were thought to be able to create a good dynamism for digital graphic pieces, since within his work as a teacher and info-producer it is necessary to constantly act on social networks and in the generation of content, without losing elegance and seriousness. That's why the illustrations of human anatomy were chosen to refer to scientific books, bringing the message of a work based on vocal science, without losing the artistic and creative tone.
